from an idea to a brand ready to disrupt the market

from an idea to abrand
ready to disrupt the market

INDUSTRY:
WELLNESS & CONSUMER HEALTH

SERVICE:
brand DEV & positioning • naming & identity • product design • ux strategy • packaging • marketing research • go-to-market planning

‍
‍
INDUSTRY:
WELLNESS & CONSUMER HEALTH

SERVICE:
brand DEV & positioning • naming & identity • product design • ux strategy • packaging • marketing research • go-to-market planning

‍
‍
INDUSTRY:
WELLNESS & CONSUMER HEALTH

SERVICE:
brand DEV & positioning • naming & identity • product design • ux strategy • packaging • marketing research • go-to-market planning

‍
‍
INDUSTRY:
WELLNESS & CONSUMER HEALTH

SERVICE:
brand DEV & positioning • naming & identity • product design • ux strategy • packaging • marketing research • go-to-market planning

‍
‍
Industry:
WELLNESS & CONSUMER HEALTH
Service:
brand DEV & positioning • naming & identity • product design • ux strategy • packaging • marketing research • go-to-market planning

challenge

NewYou began with a bold idea: make medical-grade treatments for fertility, cycles, immunity, and inflammation feel simple, natural, and accessible.

But the vision was stuck in voice notes, scattered docs, and rough ideas.
To turn it into a real brand with momentum?
It needed direction, structure and a sharp strategy to scale.

impact

New You went from scattered notes to a brand with structure, soul, and launch power.

The vision is no longer just an idea.
It’s real, it’s ready, and built to scale.
While regulatory approvals are still in progress, the foundation is locked and loaded. Now it’s not about if — it’s about when.

what we did

We turned scattered brilliance into a bold, scalable brand.

Discover how we did it below.

STRATEGY

>

Mined voice notes, videos, and documents to surface the founder’s vision and shape it into a clear strategy

market validation

>
Ran market research, surveys, and focus groups to validate the idea and sharpen its edge
I need this!

Brand Architecture

>
Split the brand into two lines: Fertility and Energy/Immunity, each with its own distinct value proposition
I need this!

Brand strategy & identity

>
Crafted the mission, vision, naming, and visual identity to build a brand with purpose and presence
I need this!

BRAND PLAYBOOK
& DIGITAL JOURNEY

>
Delivered a comprehensive brand playbook along with a personalized app and e-commerce experience blueprint, featuring AI-driven conditional logic to guide users through tailored product and treatment recommendations.
I need this!

Product & Packaging Design

Designed 16 product prototypes with clean packaging, smart labeling, and color-coded UX.

Clean, intentional, and built to build trust. Every detail speaks benefits, simplifies use, and elevates the brand from the very first touch.

STRATEGIC COMMUNICATION

Built to welcome, nurture and engage prospects and customers. Every message highlights key points with clarity and punch.

Designed to drive clicks, not just opens.

OTHER PROJECTS
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let's
‍talk
today

We're all ears.
Let's build something that hits.

Get in Touch
Get in Touch